Instantly infuse Purple color into your hair every time you condition. It's Hair color & conditioner in one! These kid-friendly conditioning hair colors last 5-15 shampoos and can be used as often as desired - so get creative again & again! Add color to a small section or your entire hair (works best on light hair!). Clean, colorful Fun with no phthalates, sulfates, or parabens! • Purple hair color • It's Hair color and conditioner in one • fun color lasts 5-15 shampoos • works best on light hair • infused with Argan oil to promote strength, shine, & softness • No phthalates, sulfates, parabens • Kid-friendly + cruelty-free + Vegan • Fresh Apple scent