Instantly infuse Bright BLUE color into hair every time you condition. It's Hair Color AND Conditioner (in one)! This fun, temporary color can be used as often as desired to maintain or kick up your new color. Get creative again & again! 💖✨🎀 Bright BLUE Hair Color & Conditioner (in one!) • Fun color lasts 5-15 shampoos (approx.) • Works best on light or blonde hair • Infused with Argan Oil to promote strength, shine & softness • No phthalates, sulfates, parabens • Kid-friendly + Cruelty-free + Vegan • Fresh Apple Scent Size: 8 fl. oz. Directions: For most intense color, apply generous amount of Hair Color & Conditioner to Dry Hair (can also be applied to Wet Hair). Fully saturate hair from roots to ends so product is evenly dispersed and work through with fingers. Leave on for 3-20 minutes and rinse thoroughly. For max. intensity, multiple applications may be needed to achieve desired tone. The longer the product sits on the hair, the more color it will deposit. The lighter and more "white blonde" the hair is, the more true to tone the results from Hair Color & Conditioner will be.